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Foreword
(by Paddy Ryan)
 Electronic Business - commonly referred to as "eBusiness" or "e-business" - may be defined (according to wikipedia) as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce involves the exchange of products and services between businesses, groups and individuals, and can be seen as one of the essential activities of any business. Electronic Commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses.
Kraken Consulting brings together a unique set of ingredients which will enable you to create and implement a successful e-business strategy for your organisation. From the outset, we will explore the nuances of your existing situation, and through the application of first principles help you to develop a pragmatic winning e-business formula. We abhor wasted effort and are always happy to be proven wrong. Experimentation and rapid adaptation are key to the success of your venture. We embrace a philosophy that believes "there are no stupid questions" and we will bring a huge breadth and depth of experience, in the online world and beyond, to bear on your situation.
Together with my associates, we at Kraken will challenge your assumptions and through rigorous attention to detail we will bring your best ideas to a practical realisation. Whether you are interested in expanding your business, gaining competitive advantage, improving profitability or increasing efficiencies, the quality of the ideas you pursue and the flexibility to rapidly adapt to the real world outcomes are key to your success. It is my contention that good ideas are ten a penny, but successful execution is extremely rare. Every good idea will require many more supporting ideas to make it happen. Choose an appropriate road, prepare well and fulfill your vision. Don't forget to enjoy the journey. | 
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