Successful eBusiness:
Our aim is to provide you with successful business outcomes, ones that increase your profitability, decrease your costs, and improve your competitive advantage. Successful outcomes can be as diverse as a decision not to proceed on a proposed project, to a planned expansion that involves entering new markets through the use of eCommerce. For some businesses a succesful outcome could be the identification and deployment of an online service, which allows them to perform existing functions at a much reduced cost. We come to the table with an open mind and a multitude of approaches. We will help steer you in the right direction so you can make good ebusiness decisions for your organisation.

Some Methods we Employ:

Strategic Analysis

Kraken will review and analyse - in detail - your existing eBusiness strategy, and provide you with the understanding you need to deliver a strong return on investment to your stakeholders. Our Strategic Review typically takes the form of an information gathering exercise, on occasion a technical examination, and is followed up with a written report and presentation. The main headings around which the review takes place are listed below. This is adapted to the particular circumstances of your business and organisation.

• Your business goals and overall objectives.
• Technical implementation, systems and procedures.
• Progress, measurement and reporting.
• Branding, marketing and advertising.
• Competitive analysis.
• Operational support and ongoing development.
• Return on investment.

Strategic Planning

Whether it's your first foray into ebusiness, or you are moving on from earlier approaches, strategic planning is a vital step in ensuring you deliver strong return on investment to your stakeholders. Our strategic planning process generally commences with a creative phase where potential ideas are gathered in a non-critical fashion. These are then refined and honed, through a critical, informed process, into a set of business objectives. We then proceed along to detailing and budgeting the steps required to implement these business objectives. The typical headings around which the planning process takes place are listed below. This is adapted to the particular circumstances of your business and organisation structure.

• Creative business planning process.
  
• Business goals and overall objectives.
  
• Technical implementation, systems and procedures.
• Progress, measurement and reporting.
• Branding, marketing and advertising.
• Competitive analysis.
• Operational support and ongoing development.
• Budgets, Schedules & Resources.
• Overall return on investment.

Resource Allocation

We provide support and assistance through the process of putting in place the resources necessary to implemement your strategic vision. For any moderately complex eBusiness strategy you will need to address some or all of the following:

• Inhouse Staff.
  
• Vendor Selection.
  
• Service Providers.
  
• Product Choices.
  
• Technology Platforms.

Project Management

We offer a comprehensive project management service for clients who want us to see their project to completion and handover to operations.

Strategic Support

Constant adaptation is a requirement of most modern business. Through our Strategic Support Programme we will assist you in the process of refining your eBusiness and keeping you one step ahead of the competition.